Effective date, since: January 5, 2026. Last updated: October 18, 2026 (added the section for Demolish).

Taplika DOO (registered in Montenegro, #03415368) and Vladimir Ignatev (“us”, “we”, or “our”) operate the mobile application (hereinafter referred to as the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. Data processing is carried out based on your consent or other lawful bases described in this Privacy Policy. Use of the Service alone does not constitute consent where consent is required by law.

Definitions

  • Service

    Service refers to any mobile application operated by us and published on Google Play

  • Personal Data

    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

  • Usage Data

    Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Information Collection and Use

Tracking Technologies and Mobile Identifiers

We use mobile identifiers and SDK-based tracking technologies to collect and store information about how our applications are used.

The technologies we use may include:

  • Advertising identifiers (such as Google Advertising ID)
  • App instance identifiers
  • Analytics identifiers
  • Consent signals and settings
  • Diagnostic and crash identifiers

These identifiers are used to:

  • Provide and maintain application functionality
  • Measure app performance and stability
  • Understand how users interact with the application
  • Display advertisements, including non-personalized or personalized ads depending on your consent
  • Prevent fraud, abuse, and security incidents

We process personal data based on the following legal grounds:

  • Consent, for personalized advertising, analytics, and crash reporting where required
  • Legitimate interests, limited to ensuring basic app functionality, security, fraud prevention, and delivery of non-personalized advertisements where consent is not required. Our legitimate interests are carefully balanced against user privacy rights and freedoms, and limited to what is strictly necessary for the functioning, security, and integrity of the Service.

These identifiers do not directly identify you (user) by name. However, under applicable data protection laws, some of these identifiers may be considered personal data.

You can control or reset your advertising identifier through your device settings. You may also manage your consent preferences within the application, including withdrawing consent for personalized advertising or analytics where available.

We process mobile identifiers only where permitted by applicable data protection laws and in accordance with your consent choices.

We process personal data only where permitted by applicable data protection laws. Where required by law, we rely on your explicit consent before collecting or processing certain types of data.

When you first use our application, you may be presented with a consent request that allows you to choose how your data is used. This includes consent for personalized advertising, analytics, and crash reporting. You may choose to accept all options, reject all optional data processing, or customize your preferences.

As a consent provider, we rely on Google User Messaging Platform (UMP), the third-party privacy and messaging tool. More information about this tool is described on the official website.

Your consent choices are stored and respected in accordance with applicable laws. You may withdraw or modify your consent at any time via the privacy settings within the application.

If you choose not to provide consent for personalized advertising or analytics, the application will continue to function, but you may receive non-personalized ads, and certain usage analytics may be disabled.

For users located in regions where consent is not strictly required, we apply the same high standards of transparency and user choice as required under the EU General Data Protection Regulation (GDPR).

By using the application and providing your consent where requested, you agree to the collection and use of information as described in this Privacy Policy.

Use of Data

Mobile application uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

Taplika DOO will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy.

Analytics data: up to 14 months

Advertising consent records: up to 13 months

Crash and diagnostic data: up to 90 days

Disclosure of Data

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Vladimir Ignatev and Taplika DOO
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Children’s Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe that a child has provided us with personal data, please contact us and we will take steps to remove such information.

Where a user’s age is unknown or a child-directed context is detected, we restrict advertising to non-personalized ads only.

User Rights

Depending on your location and applicable data protection laws, you have certain rights regarding your personal data. These rights may include:

  • Right of access – You may request information about whether we process your personal data and obtain a copy of such data.
  • Right to rectification – You may request correction of inaccurate or incomplete personal data.
  • Right to erasure – You may request deletion of your personal data where legally permitted.
  • Right to restrict processing – You may request that we limit the processing of your personal data under certain circumstances.
  • Right to object – You may object to the processing of your personal data, including processing for direct marketing purposes.
  • Right to data portability – Where applicable, you may request a copy of your data in a structured, commonly used, and machine-readable format.
  • Right to withdraw consent – Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, you may contact us using the contact details provided in this Privacy Policy. We may need to verify your identity before fulfilling your request.

You may also manage certain data processing preferences directly within the application, including withdrawing consent for personalized advertising or analytics where available.

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with your local data protection authority or supervisory authority.

Your Privacy Rights in the United States

This section applies to residents of US states with comprehensive consumer privacy laws, including California (CCPA as amended by the CPRA), Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky and Rhode Island. It supplements the rest of this Privacy Policy.

Categories of Personal Information

In the preceding 12 months we have collected the following categories of personal information, from your device and through the SDKs described in this Privacy Policy:

  • Identifiers – advertising identifier (such as Google Advertising ID), app instance identifiers, IP address
  • Internet or other electronic network activity – how you use the application, which ads were shown and how you interacted with them
  • Geolocation data – approximate location derived from the IP address (we do not collect precise location ourselves)
  • Inferences – interests inferred from app usage, used by advertising partners to select ads

We do not collect your name, postal address, email address (unless you write to us), government identifiers, financial information or sensitive personal information as defined by these laws, and we do not use or disclose sensitive personal information for purposes that would give you the right to limit its use.

The purposes for which this information is used, the sources it is collected from and the retention periods are described in the sections Information Collection and Use, Use of Data and Data Retention.

Sale, Sharing and Targeted Advertising

We do not sell personal information for money. However, the advertising partners listed in the Advertising section receive identifiers and network activity from the application in order to show ads, measure them and personalise them. Under some US state laws this may count as a “sale” of personal information, “sharing” for cross-context behavioral advertising, or processing for targeted advertising. The categories disclosed this way are Identifiers, Internet or other electronic network activity, approximate Geolocation data and Inferences, and the recipients are those advertising partners and the mediation service. We disclose identifiers and usage data to our analytics and attribution providers (such as Google Firebase and Tenjin) for business purposes only.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Your Right to Opt Out

You have the right to opt out of the sale or sharing of your personal information and of targeted advertising. You can do this in any of the following ways:

  • Through the privacy settings within the application, where available. We use Google User Messaging Platform to record your choice, and once you opt out, ads are served with restricted data processing.
  • By emailing us at taplikame@gmail.com with the subject “Do Not Sell or Share My Personal Information”, and including the name of the application and, if possible, your advertising identifier. We will act on the request within 15 business days.
  • By resetting or deleting your advertising identifier, or turning off ads personalization, in your device settings (Settings → Google → Ads on Android).

After you opt out you will still see ads, but they will not be based on your personal information.

Other Rights

Depending on your state, you also have the right to:

  • Know and access the personal information we have collected about you, including the categories, sources, purposes and recipients
  • Correct inaccurate personal information
  • Delete personal information we have collected from you
  • Obtain a portable copy of your personal information
  • Not be discriminated against for exercising any of these rights – we will not deny you the Service, charge you a different price or provide a different quality of Service because you exercised them

To exercise these rights, email us at taplikame@gmail.com. Because we do not know your name or contact details, we verify a request by matching the identifiers you provide (such as the advertising identifier) with the data we hold. We respond within 45 days, and may extend this period by another 45 days where reasonably necessary, in which case we will tell you. You may use an authorized agent to make a request on your behalf; we may ask for proof that the agent is authorized.

If we deny your request, you may appeal by replying to our decision with the subject “Appeal”. We will respond to the appeal within the period required by your state’s law (45 or 60 days). If the appeal is denied, you may contact your state Attorney General.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We implement technical and organizational measures such as access controls, data minimization, and SDK-level security safeguards to protect personal data.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties may process personal data only where permitted by applicable law and subject to user consent where required, and solely to perform these tasks on our behalf.

Certain data collected through third-party SDKs may be shared with those providers solely for the purposes described in this Privacy Policy and in accordance with user consent. Data collection for advertising and analytics is optional and can be disabled via consent settings.

Tenjin

Tenjin is used for mobile attribution and analytics, allowing us to understand how users discover and interact with our applications. Tenjin may process advertising identifiers and device information in accordance with applicable data protection laws and user consent.

Tenjin is activated only where permitted by applicable law and subject to user consent where required.

More information on how Tenjin handle data described on the website: https://tenjin.com/privacy/

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

The advertising partners listed below may vary depending on the application version, user region, and configuration. Not all partners may be active at all times.

In some of our applications the ad partners are not integrated one by one but reached through a mediation service, which decides for each ad slot which of the partners below fills it. Mediation receives the same data an ad partner does — the advertising identifier, coarse device and network information, the IP address and the events describing what happened to an ad — and passes it on to the partner it selects. The mediation service we use is CAS.AI, listed first below.

  • CAS.AI (CleverAdsSolutions) — mediation

    CAS.AI is operated by PSV Holding LTD and selects, for each ad request, which of the partners below serves the ad; it also reports the ad revenue attributed to that impression back to us.

    Their policy on data handling, and the opt-out options they offer, are described here: https://cas.ai/privacy-policy/

  • AdMob by Google

    AdMob by Google is provided by Google Inc.

    Users may manage advertising consent directly within the application privacy settings. External opt-out links are provided for additional control.

    For more information on how Google uses the collected information, please visit the “How Google uses data when you use our partners’ sites or app” page: http://www.google.com/policies/privacy/partners/ or visit the Privacy Policy of Google: http://www.google.com/policies/privacy/

  • Meta Audience Network by Meta Inc.

    To opt-out of ads by Meta follow the instructions described by Meta: https://www.facebook.com/help/109378269482053

    For more information on how Meta uses the collected information, please visit the Meta Privacy Policy

  • Unity Ads by Unity Technologies.

    You can opt-out of ads by Unity by following the corresponding instructions: https://unity.com/legal/cookie-policy

    For more information on how Unity Technologies use the collected information, please visit the Privacy Policy Hub

  • AppLovin

    For more information on how AppLovin Corp. use the collected information, and how users can opt-out from data collection and ads by AppLovin please visit the AppLovin Legal Information

  • Pangle

    For more information on how Pangle Global handle private data of users and how users can opt-out of personalized ads and data collection please visit the their Privacy And Terms

  • LiftOff (former Vungle)

    Obtain their policy on advertisement and private data usage here: https://privacy.liftoff.io/

    How to opt out of the personalized advertisement and data collection: https://liftoff.io/opt-out/

Demolish

This section applies to the game Demolish, published on Google Play as “Demolish: Building Collapse 3D” (package games.icetap.demolish). It supplements the rest of this Privacy Policy and describes what this particular application does with data. Where it is more specific about Demolish than the sections above, this section applies.

Data Stored on Your Device

Demolish keeps your progress in the application’s own storage on your device:

  • the sites you have cleared and their stars;
  • in-game money, tools and tool parts, and licenses;
  • your day streak and your settings.

It also keeps the counters it needs to pace advertisements and reminders, and the consent choices recorded by Google User Messaging Platform. Pictures you choose to share are kept briefly in the application’s cache. Each one is removed when you next share, once it is a day old, or sooner if the system clears the cache. None of this is sent to us as such. What the game reports is described under Analytics.

If you sign in to Google Play Games, the application also keeps a one-way fingerprint (a SHA-256 digest) of your Play Games player ID. It tells one account’s achievements from another’s on the same device. The player ID cannot be recovered from the fingerprint, and neither of them is sent to us.

If Android backup is turned on for your device, Android may include this data in your device backup, which Google keeps in your Google Account.

Uninstalling the application, or clearing its storage in Android settings, deletes all of this data from your device.

Settings Downloaded by the Application

When it starts, the application downloads a small settings file from our content delivery network (Amazon CloudFront). The file lets us adjust the game without releasing a new version, for example how often advertisements are shown. The request contains no identifier of yours, but like every web request it reveals your IP address to the server. We do not keep logs of these requests. The game itself is part of the application and is not downloaded.

Analytics

Demolish uses Google Firebase Analytics, a service provided by Google, to understand how the game is played and how it can be improved. The application reports events about the game itself:

  • when a session starts and where it ends: the screen, the last action, the site in play and how much of it was down;
  • the sites you start, clear, fail or leave, and the tools you use;
  • visits to the crane and what each crate held;
  • licenses, offers to share and whether you took one, and reminders;
  • your answer to the consent form;
  • whether Play Games sign-in succeeded, and whether your progress was synchronised with the cloud.

It also reports the advertisements that were requested, shown, clicked or closed, with the estimated revenue of each impression. When you share a picture, it reports only whether the application you picked was a messenger, a social network or something else.

These events carry a Firebase app-instance identifier and, where permitted, the advertising identifier, together with the device model, the operating system version and the language. Google derives an approximate location from the masked IP address. The events never contain your name, e-mail address, contacts, photos or precise location.

Where consent is required, Firebase does not use the advertising identifier or advertising data until you have answered the consent form, and afterwards it follows your answer. Measurement of how the game is played starts before you answer; if you decline it, Firebase follows your choice from then on. You can change your answer at any time from “Privacy” on the Licenses screen.

Analytics data is retained as described in Data Retention. Google describes how Firebase processes data here: https://firebase.google.com/support/privacy

Advertisements and Your Choices

Advertisements pay for Demolish. They are served through the CAS.AI mediation service, which chooses, for each ad, among the partners listed under Advertising:

  • AdMob by Google
  • Meta Audience Network
  • Unity Ads
  • AppLovin
  • Pangle
  • Liftoff (Vungle)

These partners receive the data described there: the advertising identifier, coarse device and network information, the IP address and the events describing what happened to an ad. Tenjin is not used in Demolish.

Videos that give an in-game reward are shown only when you choose to watch one. Demolish has no in-app purchases.

Where the GDPR or a similar law applies, the consent form (Google User Messaging Platform, presented through CAS.AI) is shown before any advertisement is requested. You can change your choice at any time from “Privacy” on the Licenses screen. Residents of US states with privacy laws can also opt out as described in Your Right to Opt Out. On any device, you can reset or delete your advertising identifier in Android settings.

Notifications

Demolish can remind you to come back. The application schedules its reminders itself, on your device: no push notification service is used, no notification token is created, and nothing is sent to a server to deliver them. A reminder may name a building waiting for you under a license and show its picture, taken from the game’s own artwork. Tapping it opens the game on that building. You receive at most one reminder a day.

On Android 13 and later, the application asks once for permission to post notifications. You can refuse, and you can turn reminders on or off at any time in Android settings.

Google Play Games Services

Where Google Play Games is available on your device and in your version of the application, Demolish uses Google Play Games Services for sign-in, achievements and Saved Games. Play Games may sign you in automatically, as your Play Games settings allow, and you can also sign in from the Licenses screen. Google provides these services under the Google Privacy Policy: https://policies.google.com/privacy

  • The application does not ask Play Games for your name, e-mail address or profile picture. It reads your Play Games player ID only to compute, on your device, the fingerprint described in Data Stored on Your Device.
  • As you earn them, the application unlocks its 25 achievements in your Play Games profile. Your Play Games profile settings decide who can see them.
  • While you are signed in, the application saves a copy of your progress to Play Games Saved Games. Google keeps the copy in a hidden application folder of your Google Drive that only this game can open. We cannot access it.
  • If you are not signed in, the application sends no achievements and no saved progress to Play Games.
  • You can delete the achievements and the saved copy in your Play Games profile settings, or by deleting your Play Games profile together with its data. Google Drive also lets you delete the game’s hidden data under Settings → Manage apps.

Sharing Pictures

At certain moments, the application offers to share a picture of the collapse:

  • the end of a district;
  • the first fall of a landmark or a boss;
  • a site brought down in one blast.

The picture is made on your device and shows the building’s name and the name of the game. A line of text with a link to the game’s page on Google Play goes with it. Both are sent only if you tap Share, and only to the application you pick in Android’s share sheet. Neither is ever sent to us. Our analytics records only the kind of application you picked, as described in Analytics. It never records which application it was or who received the picture.

Children

Demolish is intended for players aged 13 and over and is not directed to children under 13. We do not knowingly collect personal data from children under 13. See Children’s Privacy.

Demolish does not ask your age. It tells its advertising partners that its audience is not children and, where consent allows, shows personalised advertisements. For Demolish, this takes the place of the sentence in Children’s Privacy about users whose age is unknown.

Deleting Your Data

  • Data on your device. Uninstall the application, or clear its storage in Android settings.
  • Achievements and the saved copy in Play Games. See Google Play Games Services above.
  • Analytics and advertising data. This data is linked to a random app-instance identifier and to your advertising identifier, not to your name. Uninstalling the application retires the app-instance identifier. Resetting or deleting the advertising identifier in Android settings breaks the link for advertising. Analytics data still linked to an old identifier is deleted when the period given in Data Retention ends.
  • Earlier deletion and other requests. To ask us to delete data sooner, or for any other request about Demolish, write to taplikame@gmail.com with “Demolish” in the subject. An advertising partner controls the data it holds, and its policy, linked under Advertising, explains how to reach it.

Contact

Questions about Demolish and this section: Taplika DOO, e-mail: taplikame@gmail.com.

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

Data Protection Contact (Data Controller):

Taplika DOO, e-mail: taplikame@gmail.com